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Labviva Privacy Policy

Last Updated: 12/14/2021


This Web site is the responsibility of Labviva, headquartered in Boston, MA.


Labviva is not responsible for the privacy practices or the content of any other websites that are hyperlinked to or from

Changes to this Privacy Policy

We reserve the right to update this Privacy Policy at any time, including in response to changing legal, technical, or business developments. When we update this Privacy Policy, we will take appropriate measures to inform you of the update, consistent with the significance of the changes made. All changes will be effective immediately upon posting to the Services. Material changes will be conspicuously posted on the Services or otherwise communicated to you, in accordance with any applicable laws. You can see when this Privacy Policy was last updated by checking the "Last Updated" date at the top of this Privacy Policy.

Information We Collect and How We Collect It

The information that we may collect from or about you broadly falls into the following categories: Information that you voluntarily provide to us, for example, your contact information, Labviva account information, payment information, job applications, and user-generated content (such as product reviews). Information that we collect through your use of the Services (including this website), for example, data collected by the servers used to operate the Services (e.g., IP addresses), location information, data collected by cookies, data collected by analytics and advertising services, data collected when you connect using or share information via social media platforms. If you reside in the European Economic Area ("EEA"), please note that this Privacy Policy addresses both information for which Labviva is acting as a "controller" (for example, your payment information and job applications) and information for which Labviva is acting as a "processor".

Information that You Voluntarily Provide to Us

Contact Information.

You can visit this website without voluntarily sharing personal information, but you will be required to provide your contact information to create a Labviva account and to use certain features of the Services. We will collect any contact and other personal information from or about you that you choose to provide to us, which may include your name, email address, billing and mailing address, telephone number, and payment information. Specifically, we collect your contact information when you create a Labviva account, when you place orders for Labviva products using this website, in receiving and fulfilling information requests, and when you respond to communications from us (e.g., surveys and promotional offers). We will use collected contact information as described below, including to set up your Labviva account and to provide you with information and communications that you request or that we believe are relevant or may be of interest to you, subject to your communications preferences, applicable laws, and the terms of this Privacy Policy. If you provide your mobile or other telephone number to us, you consent to receiving telephone calls from us at that telephone number as described below, but only to the extent permitted by applicable law.

Account and Administrative Information.

To create a Labviva account you will need to provide your name, your email address, the name of your company for whose purposes you are creating the Labviva account, and the country you are located in, as well as your billing address, shipping address, and telephone number. Information We Collect When You Opt In to Marketing Communications. If you sign up or otherwise opt in to receive promotions from us, you will need to provide your email address. You may also be required to provide your name. We will use this information to provide you with promotional and other electronic communications. You may opt out of receiving promotional emails from us at any time by following the unsubscribe instructions contained in the applicable mail or by contacting us using the contact information below under "Contact Us."

Payment & Order Information.

Purchases of products must be made by credit card or purchase order and your payment options may vary by your location. All credit and debit card information is provided directly to our PCI-compliant third-party payment processor. Labviva does not directly access or handle your credit or debit card information. To make a purchase, you will need to provide your name and your credit or debit card type, number, expiration date, security code, billing address, shipping address, Labviva name and telephone number. We will maintain a record of the purchases that you make using the Services. Requests for Quotes and Information. To request a quote for a Labviva product or to request information via our website you will need to provide your contact information (as discussed above) and, as applicable, details of the product(s) or information in which you are interested.

User-Generated Content.

You are responsible for any comments, data, text, images, video, audio, and other content and material that you create, post, transmit, upload, publish, distribute, broadcast, submit, or otherwise provide via the Services, including by posting reviews of Labviva products (together, "User-Generated Content"). User-Generated Content that you provide is posted on the Services at your own risk. We cannot guarantee that User-Generated Content you provide will not be viewed by unauthorized persons. You understand that, even after removal, copies of User-Generated Content you have provided may remain viewable in cached and archived pages and may have been copied or stored by Internet archives and other users of the Services. Live Chat Conversations. If you use any chat feature on this website or any of our other Services, we will collect all text and other information that you may provide or input using that feature. If you use a chat feature while signed into your Labviva account, we may link that information to your account.

Information that We Collect Through Your Use of the Services

IP Addresses, Location Data, and Related Data. When you visit this website or otherwise use the Services, we may automatically collect certain information from your device. In some countries, including countries in the EEA, this information may be considered personal information under applicable data protection laws. Specifically, the servers used to operate and provide the Services may collect data pertaining to you and the equipment, software, and communication methods you use to access the Internet and the Services, including Internet protocol ("IP") addresses assigned to the computer and other devices from where you access the Internet, your Internet service provider (ISP), your device ID number, your approximate geographic location, your browser type, the pages you access on the Services, the websites you access before and after visiting the Services, the length of time you spend on the Services, date and time stamps, and clickstream data. Labviva may use this information to administer the Services and their servers, to generate statistical information, to monitor and analyze website traffic and usage patterns, to monitor and help prevent fraud, to investigate complaints and violations of our policies, and to improve Services content and the products, services, materials, and other content that we describe or make available through the Services (see also how we use analytics services as described below). We may combine this information with other Collected Information (including other personal information) and information obtained from third parties for security reasons and to protect our rights or the rights of others as discussed below. The suppliers that we use to provide the Services may collect information about your visits to our and other websites. Some of this information may be collected using cookies and similar tracking technologies as explained further below under "Cookies."

Location Information.

In addition to the approximate geographic location information collected as discussed above, we may, with your consent, access your location to enhance your user experience and increase the usefulness of the Services. This includes both geographical location information that you input using the Services and, as applicable, geographical location information collected by device-based location services (including GPS data). You may choose to allow us to access your location by granting the Services access to your location when prompted by the Services or through your device's location services settings. Labviva may use various technologies to access your location, including IP addresses. Cookies. Our websites automatically use cookies to track your use of our websites in order to facilitate and enhance the user experience on our websites and for other purposes as described below. "Cookies" are small pieces of information that are stored on your device's hard drive by your browser. Our websites may use both cookies that we implement and cookies implemented by our suppliers and other third parties. We use cookies to track how you access and use the websites, to learn when and how users visit the websites, to learn how popular website pages are and aren’t, to learn which search terms are used to find the websites, and to learn which websites direct you to our websites. We also use cookies to help display certain information on our websites and to improve your enjoyment of the same, for example, by remembering your contact and other information when you access or use our websites. Most browsers automatically accept cookies. You can disable this function, but disabling cookies may impact your use and enjoyment of our websites. Our suppliers may use cookies and other tracking technologies to track website visitors across the Internet to understand how you get to our websites. We do not have access or control over these cookies and this Privacy Policy does not cover the use of third-party cookies. Due to this automatic collection of data using cookies, we do not honor "do not track" requests. Our use of cookies falls into the following categories:

Operationally necessary.

These are cookies that are required for the operation of our websites. For example, these cookies are required to identify irregular website behavior, prevent fraudulent activity, and improve security. They also allow users of our websites to make use of their functions, for example, shopping carts, saved search, and similar functions. Without these cookies, services that you have requested cannot be provided.

Functionality related. These cookies allow us to offer you enhanced functionality when accessing or using our websites. This may include remembering choices you make, for example and as applicable, remembering your username, preferences, or settings, remembering if you reacted to something on or through our websites so that you are not asked to do it again, remembering if you have used any feature of our websites before, restricting the number of times you are shown a particular advertisement, remembering your location, and enabling social media components. As described above, you may disable functional cookies, but if you do so then various functions of our websites may be unavailable to you or may not work the way you want them to. Performance related. These cookies assess the performance of our websites, including as part of our analytic practices to help us understand how visitors use and interact with our websites, for example, which pages on our websites users visit most often. These cookies also enable us to personalize content and remember your preferences (e.g., your choice of language, country, or region). These cookies help us improve the way our websites work and provide a better, personalized user experience. Some of our performance-related cookies are managed for us by third parties. However, we don’t allow those third parties to use the cookies for any purpose other than those listed above. Advertising or targeted related These cookies record your visits to our websites, the pages you have visited on our websites, and the links you have clicked. They gather information about your browsing habits and remember that you have visited a particular website. Labviva and its third-party advertising platforms or networks may use this information to make our websites, their content, and advertisements displayed on our websites more relevant to your interests (this is sometimes called "behavioral" or "targeted" advertising and is further discussed below). These types of cookies are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. To find out more about interest-based ads and your choices, please visit the Digital Advertising Alliance, the Network Advertising Initiative, the Interactive Advertising Bureau (IAB) Europe,, and


The Services uses third-party analytics tools (e.g., Google Analytics) to collect and process data (including personal information) about your use of the Services, including when you visit the Services, URLs of the websites that you visit prior to visiting the Services and when you visit those websites, and IP addresses assigned to the devices from where you access the Internet. Our analytics providers may set and read cookies to collect this data and your web browser will automatically send data collected by those cookies to our analytics providers. Our analytics providers use this data to provide us with reports that we will use to improve the Site's structure and content. For more information on how Google uses this data, visit Google's Privacy Policy and Google's page on How Google uses data when you use our partners' sites or apps. To prevent this data from being used by Google Analytics, follow the instructions to download and install the Google Analytics Opt-out Browser Add-on for each web browser you use. Using the Google Analytics Opt-out Browser Add-on will not prevent Labviva from using other analytics tools and will not prevent data from being sent to the Site itself or to Google. For more information about how Google Analytics uses cookies to measure user interactions on websites, visit Google Analytics Cookie Usage on Websites. You may disable cookies as discussed above, but that may impact your use and enjoyment of the Services. Advertising Networks, Personalized Advertising, Remarketing, and Retargeting; Google Analytics"

Advertising Features.

From time to time certain of our Services may participate in or use advertising networks and related advertising services that are managed and provided by third-party advertising servers, advertising agencies, technology vendors, and research firms. These services collect information about your visits to and interactions with the applicable Service and other websites and will use that information to target advertisements for goods and services. These targeted advertisements may appear on the applicable Service or on other websites. Advertising networks often gather data about consumers who view advertisements to make inferences about a consumer's interests and preferences, which enables their computers to deliver advertisements targeted directly to the consumer's specific interests. This practice is often referred to as "online behavioral advertising." For example, a third-party advertising network might collect information on the type of Internet browser you use, the type of computer operating system you use, the domain name of a website you visit, whether or not you visit specific pages of the applicable Service or other websites, the location of your Internet service provider, the date and time of a visit to a website, and other interactions between you and websites.


Additionally, we may enable and implement the following Google Analytics Advertising Features on the Services: Remarketing with Google Analytics, Demographics and Interest Reporting, Segments, DoubleClick Campaign Manager Integration, and DoubleClick Bid Manager Integration. Remarketing with Analytics uses Google Analytics cookies to serve advertisements to you across the Internet based on your visits to the Services. Demographics and Interest Reporting uses a third-party cookie to collect information about Services traffic by tracking users across websites and across time, which generates a report for us to better understand users of the Services. Segments allows us to isolate and analyze subsets of Services users by sorting our Google Analytics data. DoubleClick Campaign Manager Integration and DoubleClick Bid Manager Integration allow us to view, analyze, and create remarketing lists using our DoubleClick Campaign data. To opt out of remarketing advertising provided through Google, to customize your ad preferences, or to limit Google's collection or use this information, visit Google's Safety Center and Google's Ad Settings and follow Google's personalized ad opt-out instructions. Opting out will not affect your use of the Services. To change your preferences with respect to certain online ads and to obtain more information about third-party ad networks and online behavioral advertising, please visit the National Advertising Initiative Consumer opt-out page or the Digital Advertising Alliance Self-Regulatory Program. Please remember that changing your settings with individual browsers or ad networks will not necessarily carry over to other browsers or ad networks. As a result, depending on the opt-outs you request, you may still see our ads from time to time. Social Media. The Services may allow you to connect to and share information with various social media platforms, for example, Facebook, Twitter, LinkedIn, and Google+. These features may require us to implement cookies, plug-ins, and application protocol interfaces (APIs) provided by those social media platforms to facilitate those communications and features. We may share information that you provide us or that we may collect about your use of the Services with those platforms and that information will be subject to their privacy policies. We encourage you to review those platforms" privacy policies: Facebook's Data Policy; Twitter's Privacy Policy; LinkedIn's Privacy Policy; and Google's Privacy Policy.

In addition, by choosing to use any third-party social media platform or choosing to share content or communications with any social media platform, you allow us to share information with the designated social media platform. We cannot control any policies or terms of such third party platform. As a result, we cannot be responsible for any use of your information or content by a third party platform, which you use at your own risk. The Services may also use the advertising services and networks offered by those social media platforms to deliver advertising content. Use of these services requires social media platforms to implement cookies or pixel tags to deliver ads to you while you are logged into the platform. If you do not wish a social media platform to collect information relating to you via the Services, we suggest that you: (a) do not connect to or share information with that social media platform using the Services; (b) hide social media platform plug-ins using an ad blocker; (c) always log off completely from the social media platform before visiting other websites and delete all related cookies; and, (d) where the option made available by the social media platform, disable the advertising services and networks operated by that platform. For example, you may opt out of Twitter's interest-based advertising by notifying Twitter through one of the methods it describes here. Labviva's Social Media Pages. Labviva is active on social media, including Facebook, Twitter, and YouTube. You may have the opportunity to comment on those social media platforms regarding Labviva and the products and services we offer. Labviva reserves the rights to post on its websites and social media pages any comments or content that you post on our social media pages. Embedded Content. The Services may incorporate content, including feeds scripts embedded in the Services" code and visible content (for example, videos), provided by third parties. In some cases, those third parties collect data about how you interact with their content. Any information collected by third parties is covered by their respective privacy policies, not this Privacy Policy. For example, YouTube may collect or otherwise have access to usage data on videos embedded on the Services as described in YouTube's Privacy Policy. Information that We Obtain from Third-Party Sources. From time to time, we may receive personal information about you from third party sources (including exhibition partners or E-marketplace partners) but only where we have checked that these third parties either have your consent or are otherwise legally permitted or required to disclose your personal information to us. The types of information we collect from third parties include name, company, email and we use the information we receive from these third parties to potentially contact you with more information about Labviva products and services.

How We Use Collected Information

In addition to the uses and sharing described above, Labviva and its suppliers may use and disclose Collected Information as described below. We do not sell, rent, or otherwise disclose Collected Information except as stated in this Privacy Policy and as permitted by applicable law. We use Collected Information for the purpose for which it was collected. We use Collected Information to communicate with you. We use Collected Information to evaluate and improve our products and services, including the Services, and to aggregate data on Service users. We use Collected Information to secure our services and protect our rights and interests.

Purpose Collected & Communication with You.

We will use your personal information and other Collected Information for the purpose for which it was collected, for example, to communicate with you in connection with your Labviva account and orders, to fulfill orders for Labviva products, and to provide you with information and communications that you request. In accordance with your preferences, your location information will be used to add location information to your Labviva account, if applicable, and to understand where our users are located. User-Generated Content will be used for the purpose for which it was provided, as indicated at the time of collection, and to make that content available to users of our Services, for example, to display product reviews. If you contact us for support or assistance in using the Services, we may use Collected Information to determine whether or not your system meets the minimum requirements needed to access and use the Services and otherwise to contact you regarding your request. We may use Collected Information to notify you of changes made to the Services (for example, changes to the Labviva Terms of Service or this Privacy Policy), to respond to your requests for information or support, and, if you sign up or otherwise agree to receive promotions from us, to send you promotional materials and other communications as described above. You may opt out of receiving promotional emails from us at any time by following the unsubscribe instructions contained in the applicable email or by contacting us using the contact information provided below under "Contact Us."

If you provide us with your telephone number, we may call you at that telephone number regarding your Labviva account and orders you place through the Services and in response to your feedback and requests for information, in accordance with your communications preferences. Evaluation and Improvement of the Services, User Demographics, and Aggregation. We may use and disclose Collected Information: to analyze, develop, and improve the content, materials, products, and services that we make available (including the Services and the Services' functionality); to inform marketing and communication plans and strategies; to understand the Services" demographics and user preferences; and to evaluate Service user needs and customize Services content, promotional emails, and users" browsing experience. We may also aggregate personal information and other Collected Information to create aggregate data on Services users that describes users as a group but does not reveal the identity of individual users. We may use aggregate data to understand Service user needs, to determine Service user demographics and usage patterns, to determine what kinds of products and services we can provide, and to improve and enrich our products, our services, and the Services. Relatedly, we may provide aggregate information about our customers, Services users, Services traffic patterns, and related information to our affiliates and other third parties. We may also combine Collected Information with other information in our possession, such as information pertaining to your Labviva account, for purposes of using information as described in this Privacy Policy.

Security and Protection of Rights.

Labviva will use Collected Information if we believe doing so is necessary to operate the Services or to protect our rights or the rights of others, including disclosing information necessary to identify, contact, or bring legal action in the event of a violation of our contracts, terms, or policies. How We Share Collected Information We describe above some specific ways that we share your data. However, unless you give us your permission, we generally will not share your personal information or other Collected Information with third parties except as described below. Business Transfers. We may choose to buy or sell assets from time to time. We may share Collected Information with actual and potential buyers, including their respective agents and advisors, in connection with the evaluation of those transactions. Also, if we or our assets are acquired or if we go out of business, enter bankruptcy, or go through some other change of control or reorganization, personal information and other Collected Information could be one of the assets transferred to or acquired by a third party. When we disclose your personal information to a buyer or other successor entity, we will inform the buyer that it must use your personal information only for the purposes disclosed in this Privacy Policy.

Third-Party Suppliers and Consultants. We may disclose your personal information and other Collected Information to our affiliates, third-party service providers, suppliers, consultants, agents, distributors, resellers, and other partners (including Services management and hosting suppliers, such as Amazon Web Services, Microsoft Corporation (provider of Microsoft Azure) and others, marketing and public relations service providers, and email service suppliers) that provide data processing services to us (e.g., to support the delivery of, provide functionality on, or help to enhance the security of the Services or our other products or services) or who otherwise process personal information for purposes that are described in this Privacy Policy or communicated to you when we collect your personal information. Our suppliers are authorized to and may use and disclose Collected Information as necessary for them to provide the applicable services to us and, as applicable, as provided by their own privacy policies as noted above.

To Protect Labviva and Others.

We may share your personal information and other Collected Information with law enforcement, regulatory authorities, courts with competent jurisdictions, emergency services, and other necessary third parties for legal, protection, security, and safety purposes, including: (a) to comply with laws or regulatory requirements and to respond to lawful requests and legal process; (b) to perform credit checks, report or collect debts owed; (c) to protect the rights and property of Labviva, its agents and customers, and others, including to enforce our agreements, policies, and terms and to protect our network and physical assets; and (d) to protect the safety of our employees, agents, and customers, and any other person. With Your Consent. With your consent, we may share your personal information and other Collected Information in ways not specifically described in this Privacy Policy. Legal Basis for Processing Your Personal Information (EEA Only) If you are an individual from the EEA, our legal basis for collecting and using personal information will depend on the personal information concerned and the specific context in which we collect it. However, we will normally collect personal information from you only where: (a) we have your consent to do so; (b) where we need the personal information to perform a contract with you (e.g., to deliver services you have requested); or (c) where the processing is in our or a third party's legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms. In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person. If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and will advise you whether or not the provision of your personal information is mandatory, as well as of the possible consequences if you do not provide your personal information.

Similarly, if we collect and use your personal information in reliance on our or a third party's legitimate interests that are not already described in this Privacy Policy, we will make clear to you at the relevant time what those legitimate interests are. If you have any questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact details provided further below provided below under "Contact Us." International Transfers of Your Personal Information In operating the Services, your personal information may be transferred to, stored in, and processed in countries other than the country in which you are resident. Those countries may have data protection laws that are different from those of your country and, in some cases, may not be as protective. Specifically, our website servers and some of our service providers are located in the United States and our affiliated companies and third-party service providers and partners operate around the world. This means that when we collect your personal information we may process it in other countries. Labviva has, however, taken appropriate safeguards to require that your personal information will remain protected in accordance with this Privacy Policy.

These include implementing the European Commission's Standard Contractual Clauses for transfers of personal information among Labviva's group companies (i.e., Labviva, Inc. and its affiliates), which require all group companies to protect personal information they process from the EEA in accordance with European Union data protection law. Those Standard Contractual Clauses can be provided upon request. We have implemented similar appropriate safeguards with our third-party service providers and partners and further details of those safeguards can be provided upon request. Information Security Labviva does not guarantee that loss, misuse, or alteration of Collected Information will not occur, but we have implemented appropriate technical and organizational security measures in place to help protect against the loss, misuse, and alteration of information under our control, including Secure Socket Layers (SSL) technology, which is used to encrypt information passed between your web browser and our systems. The storage and communication of information can never be completely secure, so we do not guarantee that communications or other information that you provide or that are otherwise provided to us will be completely secure. If you become aware of any breach of Services security or this Privacy Policy, please notify us at immediately. If our security system is breached, we will notify you of the breach only if and to the extent required under applicable law. How Long We Retain Your Personal Information We will retain your personal information for as long as is needed to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law (e.g., tax, accounting, or other legal requirements). When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if that is not possible (e.g., because your personal information has been stored in back-up archives), we will securely store your personal information and isolate it from any further processing until deletion is possible. With regard to personal information collected using Google Analytics as discussed above, that information will be retained for 26 months after your last activity on the Services.

For personal information that we process on behalf of our customers, we will retain that personal information in accordance with the terms of our agreement with them, subject to applicable law. Your Rights and Choices Regarding Your Personal Information You have the following data protection rights: If you wish to access, correct, update, or request deletion of your personal information, you can do so at any time by visiting your Labviva account or contacting us at In addition, if you are a resident of the European Union, you can object to the processing of your personal information, you can ask us to restrict processing of your personal information, and you can request portability of your personal information. You can exercise these rights by contacting us using the contact information provided below under "Contact Us." You have the right to opt out of marketing communications we send you at any time. You can exercise this right by clicking on the "unsubscribe" or "opt out" link in the marketing e-mails we send you. To opt out of other forms of marketing, such as postal marketing or telemarketing, if applicable, then please contact us using the contact information provided below under "Contact Us." Similarly, if we have collected and process your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent. If you are a resident of France, you may provide us with instructions regarding the manner in which we may continue to store, erase, and share your information after your death, and, where applicable, the person you have designated to exercise these rights after your death. You have the right to complain to a data protection authority about our collection and use of your personal information. For more information please contact your local data protection authority. For details on how to manage your preferences for cookies and tracking technologies within your web browser, please read the information provided above under "Cookies." We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.

Access by Children

The Services are not directed at children under 16 years of age. Labviva does not knowingly collect or use information from children under 16 through the Services. If you have reason to believe that a child under the age of 16 has provided personal information to us through the Services, please contact us at and we will use commercially reasonable efforts to delete that information. Third-Party Websites and Services The Services may link to, or be linked to, websites and services not maintained or controlled by Labviva. Labviva is not responsible for the privacy policies or practices of any third parties or any third-party websites or services. This Privacy Policy does not apply to any third-party websites or to any personal or other information that you may provide to third parties. You should read the privacy policy for each website that you visit.

Contact Us

If you have any questions or concerns regarding this Privacy Policy, contact us by email at or by mail using the contact information below. United States: Labviva, 164 Canal Street, Boston, MA. If you are a resident of the EEA, please note that the data controller responsible for your personal information is Labviva, Inc. in the United States.

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